Connecting with iGaming Leaders and Shaping the Future of Messaging
The BBOX team, represented by our CEO Artem Doroshenko and CCO Gregory Patrikeev, proudly attended Sigma Central Europe 2025 – one of the most influential events dedicated to the iGaming industry, bringing together operators, platform providers, affiliates and technology innovators from across Europe and beyond.
This year’s Sigma event once again confirmed its reputation as a key networking hub for the global gaming community. Our team had the pleasure of meeting existing clients, new partners and industry peers, discussing market trends, challenges and opportunities in player engagement and communication technologies.
We return from the event inspired and full of fresh ideas to further strengthen our position as a trusted messaging partner for iGaming and Fintech brands.
Messaging in iGaming: Still a Winning Channel
In an industry where speed, security, and personalization define user experience, messaging remains one of the most effective communication tools.
SMS continues to hold a vital role – especially for authentication (OTP), transactional alerts and time-sensitive campaigns, offering unmatched reach and reliability even when users are offline.
At the same time, the growth of OTT channels such as Viber, WhatsApp, Telegram, and RCS is reshaping the way gaming brands interact with their players. These platforms allow for rich content, two-way conversations and enhanced targeting, opening new opportunities for customer retention and brand loyalty.
At BBOX, we help iGaming companies deliver the right message at the right time – across multiple channels, globally and securely. Whether it’s compliance-sensitive notifications, promotional messaging or multi-channel engagement flows, our platform ensures maximum deliverability, GDPR compliance and real-time analytics.
Looking Ahead
Sigma Central Europe once again proved that iGaming is not just about technology – it’s about connection, trust and innovation.
We are proud to be part of this ecosystem and look forward to implementing the insights and partnerships gained during the event into our upcoming projects.
Stay tuned for more updates as BBOX continues to expand its presence across Europe, MENA and LATAM, helping brands communicate smarter in an ever-evolving digital world.