Category SMS

Messaging in 2025: Key Numbers and Trends for the Gaming Industry

In 2025, messaging became one of the most important growth and retention tools for the gaming industry.Player attention is limited, competition is intense, and real-time communication now directly impacts conversion, engagement, and lifetime value. Let’s look at what changed in…

Mobile Operators and the Shift Towards Sustainable Messaging

Today, sustainability is no longer just a buzzword — it’s a business priority. Mobile operators and enterprises across the world are rethinking the way they work, searching for smarter, greener ways to connect people. With telecoms responsible for about 1.4%…

Let’s Talk About Personalized Messaging

Let’s Talk About Personalized Messaging

By Tetiana Ahafonkina, Key Account Manager at BBOX AI Let’s be honest — generic messages don’t move the needle anymore. In a world where customers expect relevance in every interaction, personalized messaging isn’t just a strategy — it’s a necessity.…

Diving into SMS Marketing: What You Need to Know

Diving into SMS Marketing: What You Need to Know

Are you feeling uninspired by traditional marketing methods that seem to fall short of expectations? It could be the perfect moment to explore SMS marketing as a dynamic alternative. In our contemporary digital landscape, where mobile phones have become integral…